Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand. Today, it is as known for its luxury, organisation-obsessed accessories as it is for its groundbreaking work in sustainability and its playful experiential retail concepts.
Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. The brand pioneered the modern obsession with personalisation starting in 2001 with the launch of a bag featuring customers’ photographs. Be A Bag was revived and re-imagined in 2021 – a time when cherishing special moments felt more important than ever. At the Bespoke store in London, customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. From adding initials to a weekend bag to an embroidered monogram on a clutch, countless pieces can be personalised. All of this is part of an ongoing commitment to reconnect the craftsman and the customer: each bespoke piece is – as Anya says – about ‘having your name on something, rather than mine’.