Emilio Pucci, Marquis of Barsento, founded the brand that bears his name in 1947. He unexpectedly began his career on the Swiss ski slopes, to open his first boutique in Capri in 1950. A citizen of the world, constantly travelling between his native Florence and the holiday resorts favoured by the jet set, he envisioned the modern woman following a revolutionary intuition full of style and personality. 

He dressed such women with easy, immediate pieces that express a new idea of ​​elegance: fast, joyful, spontaneous, effortless. He embraced, with a unique sense of colour, the American idea of ​​sportswear, the need for absolute comfort, which he combined with an innate taste for beauty and luxury. He left a permanent mark, summarised by the prints that earned him the title of The Prince of Prints.