Asantii is a contemporary womenswear brand that emerged from the vision of Maryse Mbonyumutwa, a fashion industry veteran with a passion for creating a global fashion brand deeply rooted in the African continent.
Through its ethical production practices, support for African designers, artists, and artisans, and commitment to uplifting its workers and their families, Asantii has become a beacon of purpose-driven fashion revolution. With a diverse team of designers spanning 12 African countries, Asantii embraces Africa's rich cultural heritage and channels its creativity into each collection. By prioritizing sustainability and fostering a spirit of Ubuntu, Asantii aims to make a positive social, economic, and environmental impact in the fashion industry.
Asantii's journey towards establishing a fashion empire began with the creation of a robust manufacturing infrastructure. Through its partnership with Pink Mango and C&D Products, the brand has provided employment opportunities for over 4,000 predominantly female workers in Rwanda. By empowering its workforce, Asantii aims to uplift individuals and their families, contributing to the growth of the local community.
The heart of Asantii lies in its collective of talented designers hailing from 12 African countries. United by the spirit of Ubuntu, these designers collaborate with a London-based team of fashion experts to create collections that reflect their unique perspectives and celebrate the cultural richness of their homelands. By drawing inspiration from traditional craft techniques, textile traditions, cultural histories, and natural landscapes, Asantii showcases a pan-African pride that resonates with the global audience.
Asantii understands the urgent need for sustainability in the fashion industry. As a brand, it embraces sustainability by default and strives to make a meaningful change. The brand consciously sources materials from across Africa, supporting women's collectives and artisans in the process. By promoting timeless, trans-seasonal styles, Asantii encourages consumers to invest in pieces that will enliven their wardrobes for years to come, moving away from the culture of fast fashion.