We use your personal data only for defined, lawful purposes. The primary uses and the legal basis for each are set out below:
Processing Orders
To take payment, arrange shipping and delivery, and manage returns and exchanges. This processing is necessary for the performance of a contract with you.
Customer Support
To respond to enquiries and resolve any issues with your orders or account. This processing is based on our legitimate interest in providing quality service, and on contractual necessity where applicable.
Improving Our Services
To understand how customers use our Website, and to optimise the user experience and product offerings. This processing is based on our legitimate business interests.
Marketing & Communications
To send updates, newsletters, and promotional content based on your preferences. This processing is based on your consent, which you may withdraw at any time. We will only contact you for marketing purposes where you have opted in or where we have a legitimate interest permitted by applicable law.
Fraud Prevention & Legal Compliance
To detect fraudulent activity and comply with our legal and regulatory obligations. This processing is necessary for compliance with a legal obligation or is in our legitimate interests in protecting the business.