The brand unveiled its latest Fall/Winter 22 collection starring supermodel Gigi Hadid in a series of images taken throughout her stomping ground of New York City.
The brand’s designer, Han Chong said -
"I've always wanted to capture a day in the life of the self-portrait woman so when exploring how best to present our Autumn/Winter 2022 collection, doing just that seemed like the perfect opportunity. Gigi was the perfect woman to bring this idea to life - free-spirited, hard-working, and a true ray of sunshine - she brought effortless energy to this campaign. It's a very special collection for me, one deeply grounded in the core values of the house, so being able to share this story with Gigi is a true dream.”
Shot by photographer, Zoe Ghertner, the campaign sees Gigi take the streets of New York City wearing pieces from the new collection which includes new separates, tailored dresses, and effortless evening wear styles in an array of fabrications ranging from power mesh to their signature lace.
The use of jersey and ribbed knit are also featured heavily in the collection due to it being a hit in their Pre-fall/22 collection.