I.N Official is inspired by Ifeanyi Nwune’s personal realisations that the best clothes he saw were either too expensive or nowhere to be found in Africa. By producing his pieces domestically and working with local tailors, Ifeanyi is able to have more control over the process and delivers the highest quality between streetwear and classic staples for men and women.

Since the release of his brand, his label has been featured on platforms like GQ, Vogue, etc while becoming one of the faces of the new wave fashion scene from Africa. The brand has been active in Lagos and London since inception as well as secured strong relationships in cities like Los Angeles in which his pieces can be seen on celebrities like Jack Harlow, Maluma and major icons like Stevie Wonder.