In 1997 Manish Arora launched his label "Manish Arora" and started retailing in India. Three years later in 2000, Manish represented India at the Hong Kong Fashion Week and participated at the first ever India Fashion Week held in New Delhi.

Manish had a successful showing at India Fashion Week in Mumbai and started stocking at Maria Luisa Paris, starting a successful export business. He opened his flagship store in December 2005 at Lodhi Colony Market in New Delhi.