The new JLABEL is a beautiful fair fashion brand with a bohemian chic style. Shop flowy maxi dresses and skirts, colourful tops and fashionable trousers in striking prints. The owners are Janneke and Judith, a former jurist and lawyer. They are both Dutch and J LABEL’s founders and designers. They launched their fashion label and webshop in July 2018, exactly ten years after meeting each other in Jakarta, Indonesia, for the first time during a vacation and they have been inseparable ever since. In the frame of ‘practise what you preach’, they decided to give their dream a chance by starting J LABEL, contributing step by step towards a positive difference in the world.

J LABEL uses eco-friendly materials like GOTS-certified organic cotton, FSC viscose and leftover fabrics for their collections. They are determined to provide you with the information to make well-informed choices. That’s why they choose to be completely transparent about their production process, locations and the used materials.